Proof elements included
- Licences and insurance visual proof
- Team credibility and experience timeline
- Before/after project snippets
- Response standards and workmanship guarantees
Trust + Proof
About pages that reduce risk in the buyer’s mind.
For trade businesses, this page is where a cautious buyer decides if they trust your team enough to enquire.
Why it converts
People don’t hire the cheapest electrician; they hire the one that feels safest. This page exists to remove fear and price-only comparison.
“What happens next” section
Clear steps after enquiry reduce friction and increase form completions.
Review snippets near CTA
Social proof placed next to action points consistently improves conversion rates.