Proof & Authority Page

Case study design built to turn social proof into booked assessments.

For high-consideration services like solar, proof is often the difference between “just browsing” and “ready to book”. This page demonstrates conversion-focused proof architecture.

Before/after bill snapshots → Tangible outcome proof

Concrete savings evidence helps visitors visualise their own result and moves them from sceptical to curious.

Suburb-tagged project cards → Local relevance trust

Location-tagged examples reassure buyers that your team has completed comparable installs nearby, improving confidence and local SEO signals.

Installer commentary snippets → Expertise positioning

Short technical notes from your installer team elevate authority and reduce perceived risk around system design quality.

Inline CTA after each result → Momentum conversion

Placing enquiry actions directly after proof sections captures intent while buyer motivation is highest.

Trust upliftProof-led content reduces hesitation.
More assessment requestsCTA timing captures warm intent quickly.
Premium positioningTechnical clarity supports higher-value projects.
Sales call efficiencyBuyers arrive with better baseline confidence.
Book assessment-style enquiry