General Consults
Value: quick pathway for broad-intent traffic and first-time patients.
Service-Led Information Architecture
Services arranged by patient problem, not clinic jargon.
Patients search by symptoms and outcomes. This page structure captures that intent and routes users to the right booking path.
Skin + Chronic Care
Value: captures recurring high-LTV patient categories.
Corporate / Occupational
Value: opens business referral and recurring contracts.
Why this structure performs
It reduces mis-bookings by clarifying what each appointment covers, helping conversion and operational efficiency.